MARKETING CAMPAIGNS
SUCCESSFUL MARKETING CAMPAIGNS & CREATIVE STRATEGY
On this page, you’ll find a collection of marketing campaigns I’ve crafted for organizations across various industries. Each case study highlights the unique challenges, strategies, and creative solutions implemented to achieve measurable results. From raising brand awareness to driving engagement and attendance, these campaigns showcase how thoughtful marketing can make a lasting impact. Explore the visuals, the process, and the success stories behind each project to see how these campaigns came to life and delivered value.
GRAND OPENING
COMMUNITY CHURCH/VIRGINIA ACADEMY
In September 2024, we partnered with Community Church & Virginia Academy (Ashburn, VA) to market the grand opening of their $26 million building expansion. The goal was to raise awareness in Loudoun County, VA, and highlight the impact the new Upper School facilities would have on Virginia Academy’s ability to grow and serve hundreds of students.
The mission of Virginia Academy is to graduate students prepared to lead in places of influence worldwide. With that in mind, our strategy centered around inviting the community to “Experience The Best Thing Happening.”
Before & After
Before: Virginia Academy’s existing facilities were well-known, but their reach was limited, and the community didn’t fully understand the scale of their new expansion.
After: The grand opening event saw a dramatic rise in community engagement and awareness, with attendance up by 71%. The building itself, located on a high-traffic road, became a visual anchor, enhancing local visibility and driving foot traffic to the event.
Execution
We utilized dynamic video content to showcase the school’s expanded facilities, creating engaging Reels that featured exterior shots of the building followed by interior views to connect the community with the space. This helped put faces to the building and humanized the experience. We also collaborated with local, trusted website TheBurn.com to create buzz with a feature article, which you can read here.
Metrics & Results
• Grand Opening Attendance: Up 71%
• Post-Grand Opening: Average weekly service attendance at Community Church increased by 14% in the three months following.
THEWKND
NON-PROFIT YOUTH ORGANIZATION
In collaboration with non-profit youth organization TheWknd, we worked from 2016-2024 to promote and execute their youth events. Our first campaign focused on building awareness and establishing an identity for this newly launched organization. The goal was to create excitement within local middle and high schools for a free, one-night event that would offer giveaways, a concert, and an engaging party atmosphere tailored to the youth demographic.
Strategy
The strategy was to engage with students through the language and platforms they were already using. Rather than traditional promotional posts, we shifted our focus to culturally relevant content, including memes and viral videos that resonated with the target audience. This helped build rapport and credibility within the local community. To create buzz around the event, we also used giveaways such as Xbox consoles, shoes, and other highly sought-after items. This drove curiosity and excitement, making TheWknd an event people were talking about even before it took place.
Execution
We began by crafting organic, attention-grabbing social media posts designed to start conversations. Memes and relatable videos became our primary tools for sparking engagement. At the same time, we strategically promoted event giveaways as a way to further generate excitement and anticipation. The combination of relevant content and enticing prizes ensured the local middle and high school students were paying attention and eager to participate.
Before & After
Before: TheWknd was a fresh, little-known organization with no established reputation.
After: The first event drew 497 students, and the organization had built a notable reputation in many local schools. Even those who didn’t attend the event were familiar with TheWknd and its vibe, thanks to the strategic use of social media and word of mouth.
Metrics & Results
• Growth: From 0 to 500 students attending the first event
• Attendance: Over 1,400 students attended one of 10 events in the first year, proving the effectiveness of the campaign and establishing TheWknd as a highly anticipated youth event in the local community.